Street Fight Daily: Delivery Service Raises $44M, Uber Partners With ‘Transformers’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology Investors Pour $44 Million Into Instacart as Google Is Forced to Take Notice (Recode) A little more than a decade after the first generation of grocery-delivery companies collapsed, the industry seems poised to finally take off.Read the full article

  • Paramount Turns to Uber for 'Transformers' Promotion Pick Up - 4 readers, 52 Tweets - Paramount Pictures and Western Star trucks are partnering with carpool service Uber to promote "Transformers: Age of Extinction." Starting today in Dallas, "Transformers" fans and Uber users will h...

  • Marketers See Shift in Search From Direct Response to Branding - 5 readers, 33 Tweets - A study released from Google today reveals that marketers are moving towards search campaigns that build top-of-mind awareness. The search giant’s new report with Ipsos MediaCT finds that branding-focused ads elevate awareness by an average of 6.6 percentage points.

  • iBeacons Usher In The Contextual Shopping Era | - 2 readers, 196 Tweets - If the writing was not on the wall already that the use of proximity-aware beacons was the future of retail, now we have some data to back it up. According..