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variety.com - 4 readers, 52 Tweets - Paramount Pictures and Western Star trucks are partnering with carpool service Uber to promote "Transformers: Age of Extinction." Starting today in Dallas, "Transformers" fans and Uber users will h...
adweek.com - 5 readers, 33 Tweets - A study released from Google today reveals that marketers are moving towards search campaigns that build top-of-mind awareness. The search giant’s new report with Ipsos MediaCT finds that branding-focused ads elevate awareness by an average of 6.6 percentage points.
techcrunch.com - 2 readers, 196 Tweets - If the writing was not on the wall already that the use of proximity-aware beacons was the future of retail, now we have some data to back it up. According..