Google Build Up Digital Video Advertising Capablities With mDialog Acquisition

by Ginny Marvin
In another sign of Google's active plan to attract more brand dollars and capitalize on the digital video boom, the company announced it has acquired digital video advertising tech firm mDialog. Making the announcement on the mDialog site, the start-up said the team will be joining forces with DoubleClick and will eventually integrate its services to manage, deliver, and meas ...Read the full article