VIDEO + SLIDESHOW: All Search Is Now Social

Digital Marketing Summit at SMX West - Tami Cannizzaro of IBM

"All Search Is Now Social" by Tami Cannizzaro - Global Dir. of Marketing, Social Business, IBM Google has placed a huge bet on social, not just on integrating Google+ into all of the online giant's moving pieces, but also in increasing the strength of social signals in determining search relevance. Similarly, search is becoming much more important to social sites like Facebook and Twitter, like intelligent string intertwining users, content and activities. As social and search become increasingly like the opposite sides of the same coin, marketers must adopt new hybrid approaches that are effective both with man and machine. Learn how in this session. From the Marketing Land Digital Marketing Summit at SMX West 2014. For more information:

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