Pandora: More Than Half Our Revs Will Be Local In A Few Years

by Greg Sterling
It might surprise you to know that internet radio provider Pandora has outside sales reps ("feet on the street") in 37 markets in the U.S. These are people knocking on doors and taking offline meetings. It's part of a larger push (since roughly 2012) into "local advertising." The company's focus is on national and regional businesses with multiple stores or locations (e.g.Read the full article