Social, Not Search, is the Future for PR

by Jason Kintzler
Search traffic to websites is declining. Social referrals are exploding. So where are you spending your PR dollars? Back in 2008, when I was getting PitchEngine off the ground, search engine optimization for PR was all the rage. PRWeb had laid claim to the search optimized press release and services like Business Wire and PR Newswire were all about it too. And, it made a lot of sense.Read the full article