Content Warfare Book - Trailer Video
Pre-order your copy of Content Warfare here: http://www.contentwarfarebook.com/ Content Warfare: How to find your audience, tell your story and win the battle for attention. Content Warfare is my work in defiance of mediocre content marketing. For too long I've watched outstanding offline companies step into the digital world and implement traditional interruption marketing with boring content and gimmicky sales funnel techniques. These techniques may have worked 1999, but this 2014. The digital world and the consumers in it have evolved. The online and offline worlds are converging. No longer can we be one thing in the physical world and another online. Connected Generation consumers want to know who the human is behind the corporate logo. Content, in the form of media such as blog posts, video, podcasts and images allow us to tell our story and connect with our customers in ways that were not possible fifteen years ago. We must be authentic, transparent and honest. Abstract concepts, but when harnessed with quality content creation, yield incredible results (as you'll see). Pre-order your copy of Content Warfare here: http://www.contentwarfarebook.com/
What is Content Marketing?
Today we're going to answer the question, "What is Content Marketing?" Subscribe on YouTube for more valuable Content Marketing articles: http://goo.gl/n29SwK If you're currently or considering marketing your business, brand or cause online, then you're certainly come across the term Content Marketing... and probably read something about it being important. But before we start content marketing successfully, it's necessary to understand what content marketing actually is. According to Wikipedia, Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Creating and publishing media to acquire customers... that's a good start. According to Copyblogger, Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. Creating and publishing free media to acquire customers and repeat buyers... better. According to the Content Marketing Institute, Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience -- with the objective of driving profitable customer action. Creating and publishing free media to acquire targeted, profitable customers and repeat buyers... Now we've got it. Content marketing is the process of creating and publishing free media content to acquire targeted, profitable customers and repeat buyers. Great... but what does this definition mean in regular words? Educate. Entertain. Inspire. We create blog posts, videos, podcasts, and images to educate, entertain and/or inspire our target audience. Create enough value to your audience, with enough regularity and they'll easily set yourself apart from the competition. The result is a target customer whose convinced themselves your solution is the perfect solution for their problem. What is content marketing? Providing free public solutions to common customer problems over and over and over again. We don't need to make it anymore complicated than it actually is. This video is a part of a series answering the most common questions businesses have about content marketing. I encourage you to subscribe to my channel for more valuable information on successful content marketing strategies and tactics... and check out a few additional videos in the series. Have a specific question? Feel free to email me at ryan at ryanhanley.com