RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Both Google And Bing Ad Spend Rise

by Ginny Marvin
After slowing down after the holiday season, U.S. paid search performance metrics are up both year-over-year and quarter-over-quarter in Q2 2014 according to RKG's quarterly report. Ad spend rose 23 percent year-over-year among RKG's retail-heavy client base. Both Google and Bing saw spend increases. Non-Brand Search Trends Overall spend on Google rose 24 percent year-over-year.Read the full article