Steal from your competitors – 4 ways to make your competitors’ search marketing strategies your own

Search traffic is the main pipeline for online marketers to draw traffic, whether it’s from paid or organic sources. Competition over keywords and SERP real-estate is fierce and constant and you have to adjust yourself to the ongoing changes of algorithms and policies by Google. In order to be able to stay on top, online marketers are forced to use multiple tools, track compet ...Read the full article