Big B2B content marketing: Maersk, Siemens and GE

by Ben Davis
Shipping and engineering are inherently cool. I thought I'd take a quick scoot through the websites of General Electric, Siemens and Maersk and check out what sorts of content they provide to market. It's by no means an exhaustive journey, but hopefully it will give you some links to check out and some inspiration for your own B2B content.Read the full article

GE Masterclass with Baratunde Thurston - How Does a Jet Engine Work?

Baratunde Thurston takes you behind the scenes at GE's Global Research Center to answer the question: How does a jet engine work? With the help of aerospace engineer Todd Wetzel, you'll see why "suck, squeeze, bang, blow" is a great way to talk about modern flight. From turbojets to turbofans, the two discuss how airplane engines have evolved to become the powerful, high-efficiency machines they are today. Join us for all of the GE Masterclass series, where you can discover how locomotives, wind turbines, and jet engines operate. Subscribe to the GE Channel: GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. Connect with GE Online: Visit GE's Website: Find GE on Google +: Find GE on Tumblr: Find GE on Facebook: Follow GE on Twitter: Follow GE on Pinterest: Follow GE on Instagram: Find GE on LinkedIn:

Did You Know?

Facts about cities that show why building a future on sustainable cities is so important.

Building the Triple-E

Maersk and the Discovery Channel have joined forces to bring you every phase of constructing the 400-meter long Triple-E vessel. Visit to see more on the biggest container ship ever built. Discovery Channel goes behind the scenes and into shipyards to explore the entire construction of the Triple-E, from the initial steel cutting ceremony to its maiden voyage.