The Lad Bible makes its move

by Chris Smith
A new crop of publishers has emerged adept at engineering content for sharing in a way that has amassed impressive audiences in a short period of time. Nowhere is this more evident than in the emerging genre of “bro media.” The question now is what will these publications become when they grow up. Take 65twenty, the Manchester, England-based publisher of The Lad Bible and Sport Bible.Read the full article