How to Use Visual Content for Real-Time Engagement

by Donna Moritz

FAB Awards Nomination 2013 - Oreo - The Oreo Blackout Tweet


How Oreo Stole the Super Bowl Spotlight

A quick response from Oreo's social media turned a timely tweet about the power outage into the brand's most successful social media message yet. Sarah Hofstetter, president of 360i, joins digits. Photo: Nabisco. Click here to subscribe to our channel: http://www.youtube.com/wsj Visit us on Facebook: http://www.facebook.com/wsjlive Follow us on Twitter: https://twitter.com/WSJLive Visit the Wall Street Journal: www.wsj.com

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