Influencer Marketing Yearns For A Human Connection

by Ted Karczewski
Finding the right story to tell is only the first challenge you’ll run into when developing or rethinking your content strategy. Eventually you’ll try to wrap your head around who should be telling these stories. And while it’s natural to think that you or your in-house team would be best suited to write content for your websites, that’s not the case in every instance.Read the full article