How to use Google Analytics URL builder to track campaigns

by Graham Charlton
We're pretty big on measurement on this blog, and we use analytics to identify key topics, improve our content, and prove our effectiveness. To this end, we're big users of Google Analytics, supplemented by paid tools from Moz and others. We use a bunch of custom reports, segments and dashboards for measurement but I've only recently come across the Google URL builder, thanks ...Read the full article