Click-through rate is a horrible metric, but engaged time is just as bad

by Edward Kim
Edward Kim is the CEO of SimpleReach, a provider of industry content performance measurement and distribution. There are few people in our industry who are happy about the continued pervasiveness of click-through rates as the metric of a digital campaign’s success. And yet, no one can escape it. That is the power and lasting influence of industry standards, especially ones tha ...Read the full article