How to Create a Pay-Per-Click Campaign Around Customer Intent and The Buying Cycle

Your PPC campaign is shredding your budget like a carrot in a blender. You diligently followed best practices, believing they would lead to a high return on investment, but that’s not what is happening. There are almost no conversions, your cost per acquisition is unsustainable, and you are learning nothing about your customers. You had such high hopes when you first launched the campaign.Read the full article