6 Marketing Strategies for National Retailers Managing Local Outlets

by Stephanie Miles
National retailers have access to expertise, money, and boatloads of data-driven marketing tools, but that doesn’t necessarily mean they’ve got it all figured out when it comes to local marketing. One-quarter of national brands say they’re unable to track ROI at the local level, and 33.8% aren’t even investing in local marketing, according to a survey by Balihoo.Read the full article