How Pinterest is wooing more male users

by John Mcdermott
It’s no secret that Pinterest has a problem attracting male users. With a user base more than 70 percent female, according to comScore data from June, it remains the most gender imbalanced of the major platform players. While over-indexing on women has been a selling point for Pinterest’s ad sales team, the company also recognizes it needs to become more bro-friendly if it’s t ...Read the full article

The View from Pinterest