Your PR Holy Grail Is Not The Wall Street Journal

by Erin Feldman
When it comes to getting your story placed, you might be tempted to pursue high profile TV shows or news outlets like “The Wall Street Journal.” Nothing is wrong with those outlets, but they might not be the ones most beneficial to you and outcomes like awareness and sales. You’ll end up on a quest that only dead-ends rather than leads to your PR Holy Grail. Myth 1.Read the full article