Marketing Day: How Content Marketing Is Changing, Facebook Ups Daily Ad Frequency & More

by Amy Gesenhues
Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Content Is Changing And What Marketers Need To Know [Survey Data] Content marketing is hitting a very important inflection point. Find out what you need to do to keep up with its development.Read the full article

  • Publicis N.A. Hires Julie Levin as CMO - 26 readers, 34 Tweets - Publicis North America CEO Andrew Bruce is rounding out his new executive team with the addition of Julie Levin as chief marketing officer. Levin, who joins the agency’s flagship New York office on Sept. 8, was chief growth officer at The Martin Agency since last August.

  • Steve Ballmer steps down from Microsoft board $MSFT - 12 readers - Former Microsoft Chief Executive Steve Ballmer, newly installed as owner of the Los Angeles Clippers basketball team, is stepping down from the company's board after 14 years.

  • B2B Ecommerce: Overcoming Conflict with Sales Teams - 6 readers - When online retail took off roughly 10 years ago, many manufacturers and distributors were resistant about opening an online store. There were many reasons for ...

  • What Brands Can Learn From Marketers Outside Their Industry - 18 readers, 196 Tweets - Just like athletes, marketers often look to competitors to stay on top of their game. But they can also learn from brands outside of their industry.

  • Why everybody wants a piece of your smartphone’s lock screen - 19 readers, 50 Tweets - It seems like every new app you download these days practically begs you to turn on notifications, or the ability to send you alerts when the app isn't running. Sometimes these alerts are useful, as in the case of apps that tell you when a taxi has arrived or a message has been received. But there are many more...

  • When is it worth paying to guard your professional reputation online? - 20 readers, 20 Tweets - Ask David Engel how many customers he has for Review Concierge, his service to protect and repair the online reputations of healthcare professionals, and he'll proudly say the number is around 300,000.

  • By the numbers: these are the most popular Ice Bucket Challenge videos on YouTube - 26 readers, 28 Tweets - The ALS Ice Bucket Challenge seems tailor-made for the era of social media. As of yesterday, more than 28 million people had either posted, commented on, or "liked" a challenge on Facebook. The phenomenon also has gotten rapid circulation on YouTube: According to analytics startup Tubular Labs, the Ice Bucket Challenge has been viewed 43.5 milli...