Get With The Programmatic: A Primer On Programmatic Advertising

by Or Shani
Chances are you've heard the buzz surrounding programmatic advertising and how it is projected to account for 50% of digital ad sales by 2018. Maybe you've even tried it for a recent campaign because you read that it is the future of advertising. While some marketers are quickly jumping on the programmatic advertising bandwagon, many more don't know the first thing about it ...Read the full article