Mail Online’s sponsored content strategy has a BuzzFeed twist

by Ricardo Bilton
Mail Online may not be known for the most serious journalism or the prettiest homepage, but the middlebrow tabloid is putting both at the center of its content pitch to brands. The Daily Mail’s massively popular digital site, which gets over 38 million unique visitors a month, according to ComScore, has discovered that its scale and editorial sentiment are two of its biggest a ...Read the full article