The Surprising Science Behind Influence and Persuasion

by Douglas Karr
I’ve been vocal about my disdain on the latest panacea of how influence marketing is being sold online. While I believe influencers have great reach and some influence, I don’t believe that they have the power of persuasion independent of other factors. Influence marketing still requires a strategy beyond throwing some tickets at an influencer or getting a retweet. According to Dr. Robert B.Read the full article

Science Of Persuasion

For more visit our blog at www.insideinfluence.com Animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University. Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive. US Amazon http://tinyurl.com/afbam9g UK Amazon http://tinyurl.com/adxrp6c IAW USA: www.influenceatwork.com IAW UK: www.influenceatwork.co.uk/