First-Party Data Provides Important Advantage in Digital Marketing

First-Party Data Provides Important Advantage in Digital Marketing September 8, 2014 - Posted by Dex Media Contributor to News For small business marketing, data continues to be a major buzzword. A recent article published by John Koetsier of Venture Beat asserts that when companies use their own data, this can make them up to 98 times better at driving conversions and reaching new customers.Read the full article