Twitter tests the Buy Button with the group mostly likely to impulse buy

by Cynthia Boris
If you’d asked me last week, I would have said that a Buy Button on Twitter was doomed to failure from the start. Who is going to buy something with nothing but a picture and a price? I’ll tell you who – fans. Oh, Twitter, you’re so smart. This is why I’ve always liked you best. Introducing the new (but they’re only testing. . . mind you. . . ) Twitter Buy Button.Read the full article