Cracking the Code for Lowering Your Customer Acquisition Cost

by John Bonini
If you ask any marketer how many views their latest blog post received, how many Twitter followers their business has, or what the most likes they ever received on an Instagram was, it's likely that they'd provide you with a prompt response. But what if you asked them about their customer acquisition cost? I'd argue that half of them would ball park a number, and the other ...Read the full article