Why Macy's frequent & repetitive sales emails dilute the impact

by David Moth
Email is a versatile marketing channel. For example, it can be used to deliver a content strategy, to maintain customer relationships, or to promote new products. However over at Macy’s, email is really only used for one thing – offering discounts and money off. In fact I’ve noticed that for the past few months the only marketing messages I’ve received from Macy’s are those ...Read the full article