Content Accountability: Make Every Asset Pulls Its Weight

by Fernando Labastida
Content Marketing, Owned Media “Just 36% of CMOs have quantitatively proven the short-term impact of marketing spend. That figure drops to 29% when demonstrating long-term impact.” These disturbing statistics were from Paul Roetzer’s presentation at this year’s Content Marketing World, 7 Steps to Becoming a Performance Driven Content Marketer.Read the full article