BMW zooms onto Vine to show off its new i3

by Shareen Pathak
Vine has proven itself as an effective platform to demonstrate a product’s uses (see: Lowe’s) or a multinational’s versatility (GE). Now, BMW is adding a bit of Bavarian engineering to the mix. The automaker has launched its first-ever Vine campaign, a series of short, looping videos that show off various features of the its new i3 model.Read the full article