If your employees suck quit blaming social media

by Jay Baer
Maybe when we’re looking into issues in social media, when we’re doing social listening, maybe we’re missing the most important factors. Today’s Jay Today video is from Santa Barbara, California, where I was giving a talk for AppFolio, a terrific property management software and one of the sponsors of my new book, “Youtility for Real Estate,” coming out November 4.Read the full article

Quit Blaming Social Media for Your People Problem - #JayToday

Every time someone complains on social media (or any other channel), it's not because of social media. It's not even a customer service issue. It's almost always a hiring problem, a training problem, or a management problem. It's because a person at your company did not do their job adequately. While you should always answer the complaint as soon as possible, don't forget to dig deeper. Figure out what the human failure was that caused the customer to reach out or complain in the first place. This is how you can avoid future social media complaints and make your business better. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Justin Levy (https://twitter.com/justinlevy), head of global social media at Citrix. A smart, talented, and overall fantastic person, Justin has been dealing with some serious health problems. He is blogging about his journey at Built Unstoppable (http://www.builtunstoppable.com/), and we wish him the very best in his recovery. Get well soon, Justin! OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


It's About Actions Not Eyeballs - #JayToday

Unless you're selling advertising, website traffic isn't really the goal. In some recent research, the Content Marketing Institute found that the number one thing that ineffective content marketers have in common is that they use website traffic as a key success metric. Instead of measuring views, consider actionable metrics like whether visitors tell their friends about you, make a purchase, or fill out a contact form. These deeper metrics are much more valuable when figuring out whether your content marketing has been successful. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Jon Loomer (http://twitter.com/jonloomer) best person out there for Facebook advertising. Check out his blog and his courses for more information (http://www.jonloomer.com/). OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


Celebrities Are Poison - #JayToday

Is this the beginning of the end of celebrity culture in America? It has been a tough week for celebrities, including backlash against athletes like Ray Rice and Adrian Peterson, plus musicians like U2 and Robin Thicke. But the one issue that is making me crazy right now is what happened with Rihanna and her spot that was pulled from CBS (http://www.cnn.com/2014/09/16/showbiz/tv/rihanna-cbs-thursday-night-football/). CBS, who thought they were doing the right thing by removing a song that was performed by a woman who was a victim herself of domestic violence, was slammed by Rihanna. Clearly, she believes more in selling records than supporting the fight against domestic violence. It's time for a values check. These celebrities are standing in the spotlight, making bad decisions, and sending the wrong message to our kids. Businesses must consider this when choosing whether to work with valued consumers, who already love your business, and potential "influencers", whom you'll have to persuade to love your business. Stop running your company as if you are going to recruit Rihanna to support it. SUBSCRIBE: https://www.youtube.com/jaybaer00 OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.