The Santa Cycle and Its Impact on The News

by Adrienne Sheares
This is a guest post by Batt Humphreys, former CBS News executive and creator of Inside Media. The calendar is barely into autumn and the stores are heading into December. The increasingly early launch of the “big” shopping season has become more like a policy of mutually assured deductions. The earlier the displays go up, the earlier stores will mark their prices down and wel ...Read the full article