A Beginner’s Guide To PPC – Don’t Spend A Dime Before Reading This!

by Anita Brayer
PPC is the neglected child of advertising. It is something many people consider to be too much fuss for too little gain. Many small companies will not touch it, deeming it to be too complex. But in this beginner’s guide to PPC, we will show you why these assumptions are all wrong and prove that PPC can be very efficient on a low budget; which makes it a valuable addition to any ...Read the full article

Insights on the AdWords Auction

Hal Varian, Google's chief economist, provides an in-depth and insightful overview of how the ad auction works. Hal describes how the auction system works so that consumers always see the most relevant ads and advertisers get the most value. He also provides insight into the key components of ad rank: bid, quality and formats, and the way all of this works together to determine your ad's position and cost.