4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page

by Elizabeth Marsten
If your landing page and PPC campaign setup don’t go together like peanut butter and jelly, your marketing dollars are going to waste. Image by Sean Kelly via Flickr. Pairing your PPC campaigns with a landing page is one of the best ways to secure a high conversion rate, but only if they’re working together toward the same goal.Read the full article