Raising Social Capital Is a Key to Small Business Marketing

Almost every consumer will tell you that they think advertising sucks. Up until a few years ago, advertising was considered a tacit reciprocal arrangement at best, a necessary evil at worst, in exchange for supporting the business of media. Meanwhile, the new marketing eth0s arising from social media has nurtured a disdain for any kind of self-promotion as inauthentic, and con ...Read the full article