Apple iAd Advertisers Can Now Retarget Across iOS Devices

by Ginny Marvin
From a presentation to developers at WWDC14 by Paresh Rajwat and Ravi Chittari Though they haven’t been shouting it from the rooftops, Apple added audience retargeting capabilities to it’s mobile ad platform iAd in iOS 8. Digiday reported that Apple has been actively pitching agencies cross-device ad retargeting via iAd, which has struggled to find a foothold and the premi ...Read the full article