Views For First Snapchat Ad Were “In The Millions”

by Martin Beck
Snapchat���s ad buying pioneer, Universal Pictures, is pleased with the results, even if some of the evidence has disappeared and some users were surprised. The studio bought the first advertising spot ever sold by the ephemeral messaging service over the weekend ��� a 20-second trailer for the horror movie “Ouija” ��� and Universal vice president of digital marketing Doug N ...Read the full article