Pivot Table Magic: Improve CTR in 5 Easy Steps

by Gabe Kwakyi
In today’s article I’ll be teaching a new skill in pivot table mastery which will help make you more efficient and effective when optimizing your Bing Ads or other digital marketing campaigns. The specific focus is uncovering low CTR search terms – as the most granular level of keyword match-based ad campaigns, search terms are where the majority of performance trends are ultimately created.Read the full article