Are You Avoiding These 3 Trouble Areas in International PPC?

by Pauline Jakober
You’re the PPC director of your brand’s U.S. division and one day, you decide to see what other divisions abroad are up to with their PPC campaigns. You enthusiastically dive into their account, hoping to see something inspiring. Enthusiasm quickly turns to horror when you see the U.K. office has taken it upon itself to create display ads in colors that are utterly wrong for ...Read the full article