Don’t look now. Here come the post-Millennials

A disproportionate number of marketing articles seem to be devoted to the Millennial. And rightly so. By 2020, they will make up 50 percent of our customer base. But what about the generation AFTER the Millennials? They’re here and already giving us clues as to their values and buying preferences.Read the full article

The post - Millennial consumer with Todd Lefelt

Mark Schaefer interviews Todd Lefelt on the post-MIllenial generation