Taco Bell goes dark on social media to promote new app

by Tanya Dua
Taco Bell unveiled its new mobile ordering and payment app through a livestream announcement this morning. But, rather than going on a social media promotion frenzy, the digitally-savvy brand has done the exact opposite. It’s gone silent on Twitter, Facebook and Instagram, prompting fans to download the app directly.Read the full article

Taco Bell Mobile Ordering Is Here | 2014 Taco Bell®

Introducing the new Taco Bell mobile ordering app. Now you can easily customize menu items and pay for your Taco Bell order from your smartphone. Pick up your order whenever you want. We won't make your food until you arrive. Then skip the in-store line like you own the place. Plus, reordering your favorites is as easy as a twist of the wrist.