How Offline Became The Next Big Digital Thing (Hint: It Involves Your Smartphone)

by Bill Dinan
Mobile is a powerful channel that yields significant offline activity. Consumers are using their mobile devices to make decisions offline, such as what to buy and where to buy it. In fact, nearly two-thirds (64%) of mobile-driven purchases happen offline. That’s a big number. Who would have thought that the rise of mobile would breathe new life into offline conversations? ...Read the full article