How to Use Psychology to Build Social Media Campaigns That Resonate

by Pratik Dholakiya
Your social media campaigns should be about connecting with followers – not peddling your wares. Image by Tom Fishburne. Social media isn’t only about getting likes, repins and retweets – it’s about building meaningful, long-term relationships with your audience. A few years ago, Ben McAllister and Kate Canales gave a talk at SXSW in which they suggested that all human relat ...Read the full article

Bill Gates ALS Ice Bucket Challenge

Bill Gates accepts Mark Zuckerberg’s ALS Ice Bucket Challenge and nominates Elon Musk, Ryan Seacrest and Chris Anderson from TED to participate and raise awareness for ALS, also known as Lou Gehrig’s Disease.

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