The Millennial Future: How Marketers Are Coming Of Age

by Liane Dietrich
Times change – and for marketers, that means a change in tactics, too. Everyone knows about the generation labeled “the millennials” (a.k.a. Generation Y), but understanding them goes beyond labeling them. Millennials are a highly complex group. Unlike previous generations, they aren’t cleanly defined by a simple birth decade.Read the full article