2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC

by Pauline Jakober
What’s that you say? Not too many people searching for “Acme red widget maker webinars”? But those webinars are high converting – and one sale can make your entire PPC program worth it. So how do you take an unsearched event, keyword or important conversion point and turn it into an all-star PPC initiative? In this post, I’ll share two creative ways you can leverage Google A ...Read the full article