Hyundai’s newest marketing director: an action figure

by Tanya Dua
Hyundai Motor America’s new Sonata came out at the end of summer, but the automaker hasn’t put the brakes on its promotion just yet. The brand has launched a Vine series to showcase features of the 2015 Sonata such as its new sunroof and powerful headlights. The campaign centers around “Hyundai Hank,” an action figure modeled on the company’s director of marketing communications, David Matathia.Read the full article