4 publisher approaches to the daily newsletter

by Ricardo Bilton
With email newsletters, what’s old is new again. Alongside their tumultuous love affair with traffic from social networks, publishers are also reinvesting in using email to hold onto their more dedicated readers. Email may not be the sexist way to reach audiences, but it works. “There’s still a very strong appetite for email,” said Andrew Jack, head of aggregation and curated ...Read the full article