Email Newsletter Performance by Time Sent and Subject Line Length

Email newsletters that arrived in consumers' inboxes on Monday had the highest open rates on average last year, according to a recent report from MailerMailer. The report, which was based on data from 62,000 US newsletter campaigns sent in 2013, found that emails arriving on Monday had a 12% average open rate in the first half of the year and a 12.9% open rate in the second half.Read the full article