If a 173-year-old public company can digitally transform, what’s your excuse?

by Scott Brinker
“Digital transformation” is a phrase that we hear a lot of these days. But it’s not something that you can simply buy with a stack of marketing software. It requires a deeper change to the strategy, structure, and culture of an organization — something that’s easier said than done. Which is why it’s always inspiring to me to hear stories of people and companies who have succe ...Read the full article