The NYT Launches Its First Paid Post in Print—With Augmented Reality

by Tessa Wegert
Did native advertising just come full circle? This week, Shell and The New York Times launched “Cities Energized: The Urban Transition.” It’s the newest native ad by T Brand Studio, the branded content arm of the Times‘ advertising department, and it marks the first time a Times paid post has appeared in print. But don’t compare it to an advertorial.Read the full article