Content Marketing Catchup: Cracking the ROI Code, Lessons From ‘Serial,’ and More Must-Reads

by Joe Lazauskas
Here’s what you missed while wondering whether quarterly ROI counts as a vegan Thanksgiving side… How HSBC Cracked the ROI Code and Tied Their Content Back to Revenue When I was in college, the big faux pas was talking about what the hell I was going to do with my creative writing degree. In content marketing, the equivalent is ROI, but one company has cracked the code, reports ...Read the full article