Black Friday post game analysis: was it a win or a loss?

by Cynthia Boris
Black Friday 2014 is behind us and the preliminary numbers are in. Let’s go with the facts from the National Retail Federation and their survey partner Prosper Insights & Analytics. Overall shopper traffic from Thanksgiving Day through Sunday, November 30 dropped 5.2 percent from 2013 (133.7 million unique holiday shoppers versus 141.1 million in 2013).Read the full article